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Zeroing in on Iowa Voters: Microtargeting Might Help Mitt-Mobile

By Ben Weyl | 07.06.07

[Commentary] Via Jonathan Martin, Chris Cillizza has an interesting profile of Alex Gage, the brains behind the 2004 Bush campaign’s microtargeting efforts. Microtargeting is the practice of sending tailor-made messages to specific voters based on their buying habits and demographics, among other traits. Though often used in commercial marketing, it's now a frequent factor in [...]

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Zeroing in on Iowa Voters: Microtargeting Might Help Mitt-Mobile

By Ben Weyl | 07.06.07

[Commentary] Via Jonathan Martin, Chris Cillizza has an interesting profile of Alex Gage, the brains behind the 2004 Bush campaign’s microtargeting efforts. Microtargeting is the practice of sending tailor-made messages to specific voters based on their buying habits and demographics, among other traits. Though often used in commercial marketing, it's now a frequent factor in [...]

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Zeroing in on Iowa Voters: Microtargeting Might Help Mitt-Mobile

By Ben Weyl | 07.06.07 | 5:03 pm

[Commentary] Via Jonathan Martin, Chris Cillizza has an interesting profile of Alex Gage, the brains behind the 2004 Bush campaign’s microtargeting efforts. Microtargeting is the practice of sending tailor-made messages to specific voters based on their buying habits and demographics, among other traits. Though often used in commercial marketing, it's now a frequent factor in [...]

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