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American Future Fund launches ad campaign against health reform
Iowa-based nonprofit American Future Fund is launching a $900,000 television campaign in the districts of 18 Democratic members of Congress who voted in favor of health care reform legislation in November.
The ads decry the “massive spending” and “backroom deals” in the legislation and quote President Barack Obama’s “lipstick on a pig” comments during the 2008 campaign. The takeaway is that Congress should “start over and get health care right,” a meme that has become the Republican Party’s main argument following the president’s health care summit last month.
All 18 districts targeted were won by Republican presidential nominee John McCain in 2008.
“During the 2008 election, President Obama made news in the last campaign when he said if you put lipstick on a pig — it’s still a pig,” AFF president Sandy Greiner said in a statement. “Mr. President, we agree with you.”
American Future Fund’s most recent work came in the Massachusetts Senate campaign won by Republican Scott Brown. The group spend $400,000 on ads that were decried by Brown himself, who said he didn’t want the election decided by outside groups.
Back in 2008, the group spent more than $4 million on ads in Senate campaigns across the country. Although most of the candidates the group supported were defeated on Election Day, the group quickly declared itself the conservative answer to President Barack Obama’s “fundraising machine.” In 2009, the group launched ads attacking Blue Dog Democrats for their support of health care reform and helped organized and advertise the summer Tea Party protests. They also made a failed attempt to overturn laws in several states restricting robocalls.
In addition to her work with AFF, Greiner, a former Republican state lawmaker who has announced she is running for state senate this year, helped form a 527 organization to convince Terry Branstad to join the 2010 GOP gubernatorial primary. A number of American Future Fund’s past and present leaders have strong ties to Branstad’s gubernatorial campaign, including its former communications director, past president, and numerous people associated with AFF’s sister organization, Iowa Progress Project.
Also among the group’s leaders are are two national media consultants who played key roles in the Swift Boat Veterans for Truth ads in 2004 and the Willie Horton ad in 1988, both of which helped defeat Democratic presidential candidates.
Here is the ad: