The Des Moines Register’s Web site ranks 7th in the entire Gannett Co. Inc. chain in page views, according to an internal document leaked to Jim Hopkins at Gannett Blog.

The paper’s site had nearly 213 million page views from March 2008 to February, the document said, almost 2 percent of the entire chain’s total. Overall, company wide page views fell 6.6 percent from January 2008.

The Register ranks behind the company’s flagship paper, USA Today, as well as newspapers and broadcast stations in much bigger markets: Phoenix, Detroit, Indianapolis, Cincinnati and Denver. It did, however, beat out several larger papers, including Honolulu; Ashbury Park, N.J.; Rochester, N.Y.; Nashville, Tenn.; and Louisville, Ky.

In 2007, The Register was one of three test sites, along with the Argus Leader in Sioux Falls, S.D., and Florida Today in Melbourne, Fla., for Gannett’s new “Information Center” philosophy, with the goal of transforming all 86 of the chain’s daily newspapers into 24-hour local multimedia content providers.